Pascolone SRL Società Agricola

Incentives for the use of a Decision Support System


Pascolone SRL Società Agricola

Case Study Contents

About Farm

Farm Name

Pascolone SRL Società Agricola

Year of foundation



Bologna, Emilia-Romagna

Farm area/size of the organisation:

234 ha

Number of workers:

4 full time and 6 seasonal

Farm main activity:

General field crops, Fruit trees, Livestock

Climate and soil characteristics

Clay soil in the 90% of the farm, sandy soil in the remaining 10%.

Flat land.

Temperate humid climate (Cfa) with hot summer and average rainfall of 650 mm.

Measure Information

Description of the measure

The incentives are linked to the use of an irrigation advisory service (Irrinet), together with other measures to improve agriculture sustainability. To get the incentive, the farmer needs to follow the indications of Irrinet.

Based on a water balance model, Irrinet indicates to the farmer (through a mobile APP or website) the optimal timing and amount of irrigation for each crop (herbaceous or tree crops). The farmer uses it mainly for pear trees.

Objective of the measure

To optimize the water applied for irrigation, both to save water and to increase production, and to increase the economic sustainability of the farm through the incentives.

Justification of the choice

The utilization of an irrigation advisory service makes it easier the irrigation management and, also, increase production and optimize water application.

Where did You get information of the measure from?

From the Rural Development Plan of the Emilia-Romagna region.

Description of the situation before the measure implementation

Old pear trees, irrigated with “movable” pipes, with an irrigation schedule based on farmers’ judgement experience and farm management constraints, were substituted by new pear trees, irrigated with automatic micro-sprinklers, based on Irrinet irrigation advice. A canal is used for the water supply.


Stakeholders involved

  • Canale Emiliano-Romagnolo (CER)
  • Emilia-Romagna region (measure 10.1)

Description of stakeholders’ role

  • CER developed Irrinet/Irriframe and is responsible for its maintenance and updates.
  • Emilia-Romagna is the promoter of the Rural Development Plan, supporting farmers with incentives.

Implementation phase

Utilization of subsidies

FEASR funding (PSR in Italy)

Recommended knowledge / skills / training / courses / education desired before starting the measure implementation

Basic skills in the use of mobile phones or computers are needed.


The production is increased because of the optimized irrigation water application.

The income is also increased income because of the direct incentives.

Following the measure 10.1 of the Rural Development Plan of Emilia-Romagna, a lot of different measures to improve the sustainability of agriculture have positive impacts on the environment.
Less water used is a positive impact for the whole society.


Innovation elements

Irrigation advisory service.


Technological constraints

From the point of view of the farms, none.

The access to the service is very easy.

However, for older farmers it might be complicated to access to this service, even if it only needs very basic computer skills.


Lesson learned

Farmers’ experiences

Every year in the web interface of Irrinet, in September/October, the farmer needs to set the farm’s plots. Different parameters related to crops are updated during the season. Starting from the fruit development, irrigation start to be suggested via SMS, mobile APP, or web interface. The farmer then “tells” Irrinet when the irrigation was performed so that it continuously and accurately calculates the water balance.

Measure sustainability

Environmental sustainability

In addition to the optimized use of water, the whole set of measures linked to the incentives aims to improve the environmental sustainability of the farm.

Examples are:

  • reduced use of pesticides.
  • application of pesticides only if authorized by the region and only in specific periods of the year.
  • reduced use of fertilizers such as urea.
  • integrated pest management with traps.

Economical sustainability

The incentives increase the economic sustainability of the farm.

The optimized irrigation schedule increased the production.

Transfer of the measure

Replicability conditions required

The support of institutions (in this case the Emilia-Romagna region) to sustainable agricultural practices is fundamental.

An irrigation advisory service needs:

  • A validated water balance model.
  • Constant and accurate meteorological, soil, groundwater, and crop data to run the model.
  • A simple but informative website and web interface.

Additional Required Conditions for spreading the measure

Starting from Irrinet, applied only in the Emilia-Romagna region, a national irrigation advisory service (Irriframe) was developed, which is now being used in many Italian regions.

A proper institutional and technological framework is needed.

Conclusion remarks

This measure is a good example of the well-established policy to support environmental-friendly practices with economic incentives that benefit the farm. With the use of Irrinet, the farmer optimized water use for irrigation and fruit production, as well as simplifying the irrigation management.

Privacy Policy

At AGRIWATER we take the protection of your personal data very seriously. Our purpose is to protect the privacy of the data you provide us and to comply with the current regulations on the protection of personal data.

In compliance with the Act 3/2018 of 5 December on the Protection of Personal Data and Guarantee of Digital Rights transposing Regulation (EU) 2016/679, we inform you of the following information about our privacy and data protection policy:

Who the controller of the processing of your data?

The organization responsible of your data is Asociace soukromeho zemedelstvi Ceske republiky, ID E10133738. This is a non-governmental organization located in Prague, Czech Republic.

Samcova 1177/1
Praha 1


Email contact

What is the purpose of the treatment?
  • To respond to requests, complaints and incidents transferred through our contact channels incorporated in the website.
  • To understand the behaviour of the navigator within the web in order to detect possible computer attacks on our web.
  • Comply with legal obligations that are directly applicable to us and regulate our activity.
  • To protect and exercise our rights or to respond to complaints of any kind.
  • Submission of newsletters regarding the goods or services that make up the activity of the responsible person or news related to his activity.


What is the legal base of the treatment?

The legal basis for the treatment of your data is the consent of the data subject under article 6.1 a) of the Regulation, as well as the legitimate interest of the data controller under article 6.1 f) of the Regulation.

The data we request from you are adequate, relevant and strictly necessary and in no case are you obliged to provide them to us, but their non-communication may affect the purpose of the service or the impossibility of providing it.

For how long do we keep your data?

Your data will be kept for the time required for the proper provision of the service offered, as well as to meet the responsibilities that may arise from it and any other legal requirement.

Which recipients will receive your data?

In the course of processing your data, Asociace soukromeho zemedelstvi Ceske republiky may share your data with:

On Projects Advising SL, as web management and maintenance service providers.

What are my rights?
  • Right of access: the right to obtain confirmation of whether personal data is being processed, as well as the right of access to such data.
  • Right to rectification of personal data.
  • Right to erasure
  • Right to limitation of processing
  • Right to data portability
  • Right to object: the right to object to data being processed.

The controller retains the right to restrict the rights set forth in Article 23 of the EU Regulation, if such restriction is provided to safeguard, in particular fundamental rights and freedoms and is a necessary and proportionate measure.

Where can I make a complaint?

If any interested party considers that their data are not being treated correctly, they can send their complaints to the following e-mail address;, Asociace soukromeho zemedelstvi Ceske republiky.

The data subject declares to have acquired all this information.

Cookies Policy

What are cookies?

A cookie is a file that is downloaded and executed on your computer, phone, or mobile device when you access certain web pages. Cookies allow a website, among other things, to store and retrieve information about user’s browsing habits and recognize the user depending on the information they contain and the way they use their computer.

Cookies do not harm your computer and are necessary to facilitate navigation.

What are cookies used for on our website?

Cookies are necessary for our website to work properly. The purpose of our cookies is to improve the user’s browsing experience. They can be used to remember your preferences (language, country, etc.) during navigation and on future visits.

The information collected in the Cookies also allows us to improve the website and adapt it to the individual interests of users, speed up searches, etc.

What types of cookies does our website use?

Analysis Cookies: These, if they are used properly by us or by third parties, allow us to quantify the number of users and thus perform the measurement and statistical analysis regarding the users’ usage of our service.

Advertising Cookies: These, if they are used properly by us or by third parties, allow us to manage as effectively as possible the supply of advertising space on the website, adapting the content of the advertisement to the content of the service requested or to the use you make of our website.

What we will NOT use cookies for

Our cookies do not store information about your personal identification, address, password, credit or debit card details, etc.

Who uses the information contained in these cookies?

The information stored in the website’s cookies is used exclusively by us, apart from those identified below as “third party cookies”, which are used and managed by external entities to provide us with services to improve our own services and the user’s experience when browsing our website.

Third party cookies are mainly used to obtain statistics and to guarantee the payment operations are carried out.

Can I prevent cookies from being used?

Yes, firstly, you must disable cookies in your browser and, secondly, delete the cookies stored in your browser associated with this website.

You can restrict, block, or delete cookies from this website at any time by modifying your browser settings. This setting is different for each browser. For more details on the configuration of cookies in your browser, please consult your browser’s “Help” menu.

It is possible that some of the website’s features may no longer work if you disable cookies.

List of cookies that our website uses
Technical and customization cookies

These Cookies are used to identify the user during the session, prevent the user from having to repeat authentication processes on the website, speed up some website processes, remember selections made during the session or on subsequent accesses, remember pages already visited, etc.





User identification

They are used to identify and authenticate the user. They also contain technical data from the user session, such as connection timeout, session identifier, etc.



Session identification

They identify the user’s http session. They are common in all web applications to identify requests from a user’s session.



Navigation status

They help identify the user’s browsing status (login, first page, first access, scroll status, voting status, etc.).



Navigation analysis cookies

These Cookies obtain generic information about users’ accesses to the website (not the content of the same) to subsequently provide us with information about these accesses for statistical purposes.





Google Analytics (__utma, __utmb, __utmc, __utmd, __utmv, __utmz, _ga…)

They allow website statistic’s tracking through the Google Analytics tool, which is a service provided by Google to obtain information about user access to websites. Some of the data stored is: number of times a user visits the website, dates of the user’s first and last visit, duration of visits, from which page the user accessed the website, which search engine was used or which link was clicked, from which part of the world the user accessed the website, etc. The information generated by the cookie about your use of the website will be directly transmitted and stored by Google Inc (a company located in United States). The configuration of these cookies is predetermined by the service offered by Google, so we suggest you consult the Google Analytics privacy page, for more information on the cookies it uses and how to disable them (keep in mind that we are not responsible for the content and accuracy of third-party websites).


Third Parties